Buyer's Corner NAU Clothing Available Online!
Posted By:Clear Water Outdoor Store
Posted On:Nov 26 2009 4:58PM

We’re excited at the opportunity to sell NAU (pronounced ‘now’) clothing not only in the store, but now on our website,  New this year, the NAU line is really unique.  Here’s what the buying team had to say about the new fabulous NAU Clothing.

“We Like NAU for the versatility and attention to detail.  We also love the fit, fabric, and sustainable nature of the garment. The classic (and classy) design allows this to be something you will have for the next 20 years.  It’s quintessential 'Urbaneering' gear.”

Here is what NAU has to say about their line, and they probably say it best:

“For us, sustainable fashion means timeless colors, smart design, eco-friendly materials and simple care. For you, it means style you'll want to wear more than just one season.

To get what we (and you) want, our principles of design are rooted in a blend of beauty, performance, and sustainability.

Beauty: A passion for the aesthetic in all things.

We design for lasting beauty - product colors, details, and shapes are minimalist, modern, and timeless.

Performance: Meeting or exceeding an intended use.

We design products that protect from the elements, and establish a visual tone that allows for multifaceted use - styles look as good on city streets as they perform well in the wild.

Sustainability: Balancing the triple bottom line of people, planet, and profit.

We design for social, material, and aesthetic sustainability.

Social: 2% of every sale to our humanitarian and environmental Partners for Change; cut-and-sew factories that adhere to our Code of Conduct.

Material: natural, renewable fibers produced in a sustainable manner; synthetic fabrics that contain high recycled content; managed toxics in all product finishes and dyes; salvaged and recycled materials for retail fixtures.

Aesthetic: styles and product details that are considered, timeless, and able to move seamlessly through the day and all its unpredictabilities."


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