SARAH CRUSE SCHUSTER FOUNDER / MOM / ACTIVIST
WORD THAT DESCRIBES HER: EasyGoing-HardWorking-EarthGirl
NON-PROFIT SIDE JOBS: Board Member, Friends of Hackmatack National Wildlife Refuge. Founder & Chair, Friends of Big Foot Beach State Park. Board Member, 6 years, Geneva Lake Conservancy. Member, Daughters of the American Revolution. Member, Lake Geneva Garden Club.
ACTIVITIES: SUP (Stand Up Paddleboarding), Surfing, Travel, Trail Running, Hiking/Backpacking with my family, Swimming at the Lake, Skiing, Kayaking, Baking Killer Cookies and Pancakes with my kids, Hanging out with family and friends in General Boyd’s Barn, and Mega Cross Country Road Trips with my family.
FAVORITE GEAR: Patagonia everything, Prana yoga, Hobie SUP, Kaenon, Olukai loafers… and so much more! Come talk to me at the store!
BEST OUTDOORS EXPERIENCE: Stand Up Paddle Surfing Costa Rica with CWO, SUP racing and paddling anywhere really. Backpacking down the Tanner Trail in the Grand Canyon and Hiking in the Tetons/Yellowstone with hubby Dave and kids Cruse and Katie Sue. Everything I’ve ever done on the San Francisco Peaks in Flagstaff (ski, hike, mnt bike).
FAVORITE LINE FROM A SONG:
…If I were the rains, I'd wash away the whole world's pain and
Bring the gift of cool like ice cream trucks on sunny days and
If I was the earth I'd be like mountains bountiful
And if I were the sky so high, I'd be like wind invincible and
If I could be a seed, I would give birth to redwood trees and
If I were the trees, I'd generate the freshest air to breathe in…
…I could walk a mile in your shoes, and you could walk a mile in my bare feet…
WHAT I BE - FRANTI
Sarah works day and night helping make Clear Water Outdoor the premier outdoor store in southeastern Wisconsin and Northern Illinois. Sarah grew up in Lake Geneva and her family has been in the area for over five generations. During her youth, Sarah, her four older brothers and 18 cousins explored the old family farm and enjoyed the pier on Geneva Lake. Sarah and David met and graduated from Northern Arizona University in Flagstaff, AZ.
Between frolicking the mountains of AZ and OR, they returned home every summer to run their Fireworks Stand, swim in the lake, and drink beer (which also resulted in 2 beautiful children, Cruse and Katie Sue). 18 years of working in Speciality Outdoor Retail doing everything from sales, management, buying, and merchandising at stores like Mountain Sports, REI, Domenics Cycling (and others) led to the CWO idea.
BRIAN WASPI CEO / GURU / INTERNATIONAL MAN OF MYSTERY
WORD THAT DESCRIBES HIM: Enigma
FAVORITE ACTIVITIES: Hiking, Yoga, Kayaking, Fly Fishing, Having a cold one in the hammock
FAVORITE GEAR: Icebreaker, Patagonia Down Sweater, Tahoe SUP, Prana, any and all electronic gadgets
BEST OUTDOORS EXPERIENCE: Two weeks in the Boundary Waters Canoe Area
IF YOU COULD CLICK YOUR HEELS TOGETHER AND BE ANYWHERE IN THE WORLD, WHERE WOULD IT BE? Mykinos, Greece
MOST EMBARASSING MOMENT: I once let a girl paint my toenails bright blue. I forgot about it until the next day when I had Chacos on and met a stranger in the backcountry. It took me a minute to figure out why there were acting so uncomfortable. I think I freaked them out.
WHERE IN THE WORLD HAVE YOU TRAVELED? Nearly everywhere, I stopped counting around 40 countries, but there's always more to see.
WHERE IS YOUR FAVORITE PLACE IN THE U.S. TO VISIT? Big Sky, MT
Like his crazy business partner Sarah, Brian is a Northern Arizona University alum, Lake Geneva Native, and outdoor Jedi. Melding his love of the outdoors with his passion for business was just what the doctor ordered. Now, Brian is pretty much the ghost in the machine, literally. He can be on the phone, remote accessing a computer in the store, and hosting a conference call all while riding his bike at Kettle Moraine. We sometimes wonder if there are multiple clones of him; which would be awesome because you just can’t have enough Waspi.
SEAN PAYNE LAKE GENEVA STORE MANAGER / COOLEST GUY IN TOWN
WORD THAT DESCRIBES HIM: Delicious
FAVORITE ACTIVITIES: Skinny Skiing, Bullfights, and Bratwurst
FAVORITE GEAR: Mountain Hardwear Canyon Shorts and all Fits socks!
BEST OUTDOOR EXPERIENCE: The days and nights Skiing at Majestic Ski Hill!
WHAT'S YOUR SUPERHERO POWER? Networking Ninja!
WHERE IN THE WORLD HAVE YOU TRAVELED? Elkhorn, Mexico, Spain, Germany, France, and Canada (does Canada count?)
WHERE IS YOUR FAVORITE PLACE IN THE U.S. TO VISIT? Siesta Key, FL or Jerome, AZ.
Sean is like Sam from Cheers, everyone knows his name and they're always glad to see him. A lot of customers ask for him when they come in... Probably in part because he's "sexah," but we know he also really knows his stuff. He's so good at helping people find the right gear that it borders on ESP. A proud father, he's a good one to ask about kids clothing and gear too.
KELLIE STRONG BUYER / CLIMBING MONKEY
WORD THAT DESCRIBES HER: Spunky
FAVORITE ACTIVITIES: Hiking, Rock Climbing, Sleeping, Writing, Watching LOST, Enjoying beautiful things.
FAVORITE GEAR: Chacos, Arc'teryx Atom LW Hoody, Patagonia dresses, Fits socks
BEST OUTDOORS EXPERIENCE: Backpacking the UP at Pictured Rocks
IF YOU COULD CLICK YOUR HEELS TOGETHER AND BE ANYWHERE IN THE WORLD, WHERE WOULD IT BE? Wherever people I love are (hopefully they are somewhere cool like New Zealand or Iceland).
MOST EMBARRASSING MOMENT: I had just won a gymnastics competition and when I went up to get my trophy, I tripped getting onto the podium and fell head first off the top step, knocking over the people bringing me my award. We all ended up in a big pile on the floor... in front of lots of people.
WHAT'S THE LONGEST YOU HAVE GONE WITHOUT A SHOWER AND WHY? Two weeks... out being wilderly of course!
WEIRDEST QUIRK: I have to sleep with socks on no matter how hot it is. If i don't have socks on... I won't sleep.
Kellie likes to talk, so it's a good thing she's so knowledgeable about our products (especially socks). She's the uber-cool camp counselor you always wish you had. Go ahead, ask her anything... you're sure to get solid advice and probably a good laugh.
LAUREN HARRIS LAKE GENEVA ASSISTANT MANAGER
WORD THAT DESCRIBES HER: Joyful
FAVORITE ACTIVITIES: Running, paddleboarding, traveling, skiing, and bonfires with some s'mores (because what's a bonfire without s'mores?!).
FAVORITE GEAR: Any and everything Olukai, Patagonia Fleetwith collection, Fits socks, and the classic Patagonia Better Sweater.
BEST OUTDOORS EXPERIENCE: Hopping in a jeep with local Arabic strangers and driving two hours to a wadi in Oman. (What were we thinking??) Once there, we hiked 14 miles through the Hajar Mountains to a gorgeous waterfall, manuvered through tight caverns, and cliff jumped into swimming holes. Aside from my bloody feet and the 9,000 ft dropoffs, the views were unreal! Next time you're in the store, ask me about this crazy adventure!
WHERE IN THE WORLD HAVE OU TRAVELED? Somewhere around 30 countries, but there are still many more on my bucket list!!
IF YOU COULD CLICK YOUR HEELS TOGETHER AND BE ANYWHERE IN THE WORLD, WHERE WOULD IT BE? Anywhere in Ireland. I lived there for 6 months and fell absolutely in love with that country.
BRIAN KALVESTRAND (BK, B-Tall, Kalvey)
WORD THAT DESCRIBES HIM:
Biking, Hiking, Camping, Kayaking & making a little maple syrup
FAVORITE GEAR: Kuhl, Solomon, LOVE my XA Pro 3D GTX's, Patagonia R1, Osprey Packs & Bags
BEST OUTDOORS EXPERIENCE:
RAGBRAI, the bike ride across Iowa, biking, camping, good food, and meeting new people.
IF YOU COULD CLICK YOUR HEELS AND BE ANYWHERE IN THE WORLD, WHERE WOULD IT BE?
New Zealand, top of my list of places to visit, and this would eliminate the long fight there! But would I be able to click my heals if/when I was ready to come back?
WHAT'S WORSE; PAPER CUT OR CLOSING YOUR FINGER IN A DOOR? I'd say that getting your finger caught on a chain link fence tops both, but if you need to know more I’ll field any and all inquires individually.
Brian (we call him BK or Kalvey as not to confuse him with Waspi) is the man behind the curtain. Heading up the Department of Awesomeness, he's at the center of the "nerve center" of Clear Water Outdoor. Every product that comes in or goes out must first pass through Kalvey's careful inspection. His attention to detail hovers somewhere between cyborg super powers and divine intervention. He also handles making sure your awesome online purchases get sent out. BK recently grew a beard and we're trying to convince him to keep it. Feel free to send him a message about how sexah' he looks with a beard.
HANNAH BLOHM LAKE GENEVA MERCHANDISING MASTER
SINGLE WORD THAT BEST DESCRIBES HER: Genuine
FAVORITE ACTIVITIES: Rafting, Canoeing, Backpacking, Spending time with my wonderful husband, Mom Life, Laughing, Quality time with friends, Thrifting...
FAVORITE GEAR: Patagonia underwear, Patagonia fleece, anything Patagonia, Prana Kara Denim jackets and pants, Sherpa Sera Top, Black Diamond headlamps, Thermarest sleep pads, Marmot sleeping bag, sporks, FITS socks...
BEST OUTDOOR EXPERIENCE: I can't pick just one...guiding for Timber-lee Ministries the summers of 2009-2011. Taking trips down the Wolf River (sections 3 & 4), backpacking at Pictured Rocks, hiking a portion of the Black River, camping at Estes, sleeping on the beach of lake superior...all while in the company of some really awesome friends and a dozen or so jr. high or high school students;D
IF YOU COULD BE ANY ANIMAL WHAT, AND WHY: A fox because they are beautiful and smart;-D
FAVORITE LINE FROM A SONG: Let the song I sing bring joy to you, Let the words I say profess my love, Let the notes I choose be your favorite tune, And Father let my heart be after you- "Garden" by NeedToBreathe
MARY BIEDRZYCKI DELAFIELD STORE MANAGER
WORD THAT DESCRIBES HER: Positive
FAVORITE OUTDOOR ACTIVITIES: Paddling, hiking, x-country skiing, biking and fishing
FAVORITE GEAR: I really love ALL our gear at CWO, but really cannot live without my Chaco footwear, Patagonia Torrentshell Jacket and Ibex baselayers... Oh, and I really, really LOVE the new Clif Nut Butter filled bars- You have to try one, they are amazing and great to take on ANY adventure!
BEST OUTDOORS EXPERIENCE: I absolutely fell in love with Yosemite National Park, BUT there was something magical about spending a day x-country skiing down the backside of the Porcupine Mts on a sunny March day
IF YOU COULD CLICK YOUR HEELS TOGETHER AND BE ANYWHERE IN THE WORLD, WHERE WOULD IT BE? I would absolutely love to go to Iceland... From glaciers to volcanoes, the island seems hauntingly beautiful! Icelandic horses are amazing to ride and that's how I would travel through part of this countryside.
WHERE IS YOUR FAVORITE PLACE IN THE U.S. TO VISIT? I crave being by water and can spend endless hours just walking... From the white sands of Siesta Key or the shores of Lake Michigan to the banks of the Columbia River Gorge.
There's something about Mary... But really, she's kind, considerate and caring, and makes visits to the Delafield store that much more fun. Mary really knows her stuff, and you can't help smiling after a conversation with her.
SHANNON BLAY SERVICES MANAGER
SINGLE WORD THAT BEST DESCRIBES HER: Energetic
FAVORITE OUTDOOR ACTIVITIES: Trail running and hiking with my pup, climbing 14ers, napping, cycling, snowshoeing, kayaking, paddleboarding
FAVORITE GEAR: ENO hammocks, Charlotte's Web CBD oil, any clothing that will keep me comfy outside even in the coldest temps
BEST OUTDOOR EXPERIENCE: Surfing with the Clear Water Outdoor Crew in Costa Rica
IF YOU COULD BE ANY ANIMAL WHAT, AND WHY: According to Waspi, I'm a sloth riding a unicorn- Stealthy and magical. But Kellie says I'm more like a lab- energetic and loveable... So maybe some combination of those three animals?
WHAT'S THE LONGEST YOU HAVE GONE WITHOUT A SHOWER AND WHY? Six days on the Apalachian Trail in New Hampshire. That shower on day seven in Boston was incredible...
Everybody loves Shannon, and we're excited to have her back at CWO! Her excitement and joy is contagious, and you can't help but smile when she's around. Shannon is passionate about getting people out on adventures, and it definitely shows.
LINDSAY MOGAN BOOKKEEPER
WORD THAT DESCRIBES HER: Bubbly
FAVORITE ACTIVITIES: Hiking with my dog Lucy, watching Netflix, and spending time with family
FAVORITE GEAR: Kuhl, Prana, Patagonia, and Sorel
BEST OUTDOORS EXPERIENCE: Anything outside with my Aussie is the best
CRAZY UNIQUE TALENT? Being able to see the best in everybody
WHAT IS YOUR MOST EMBARRASSING MOMENT? I have quite a few embarrassing moments, the craziest things happen to me... Common phrases used: "Are you serious right now? That happened to you?" "Yeah, that happened..." From bee stings in my mouth to broken wrists... It happens.
GENERAL OFFICE DOG / FRIEND / STRESS RELIEVER
WORD THAT BEST DESCRIBES HIM: Hungry
FAVORITE ACTIVITIES: Eating, fetching, scratching, chasing, napping, crop dusting the office
FAVORITE GEAR: Ruff Wear, Chukit, Mountain Smith
BEST OUTDOOR EXPERIENCE: Fetch. After that it's a tie between staff parties and that time I ate THREE boxes of Thin Mints all by myself.
WHAT'S THE LONGEST YOU'VE GONE WITHOUT A SHOWER AND WHY? Months, 'cuz I'm a dog! Although I clean my privates with my mouth at least once a day?
WHERE IS YOUR FAVORITE PLACE IN THE US TO VISIT? Definitely Clear Water Outdoor! There's snacks, friendly people, a water bowl by the front door... plus good lookin' lady dogs wander in from time to time. And when I get tired there's a dog bed under the desk.
WEIRDEST QUIRK: If there's anything in the toilet, I try and retrieve it.
General is everybody's favorite staff member. He's sort of lazy, but we don't let it bother us. Sean once tried to train him on the register, but we took him off that job becuse all the candies kept disappearing. Plus he just randomly falls asleep at his post. General is smart, funny, and easily distracted. If he were a human, he would be Dave .
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