SARAH CRUSE SCHUSTER
FOUNDER / MOM / ACTIVIST
WORD THAT DESCRIBES HER: EasyGoing-HardWorking-EarthGirl
NON-PROFIT SIDE JOBS: Board Member, Friends of Hackmatack National Wildlife Refuge Founder & Chair, Friends of Big Foot Beach State Park Board Member, 6 years, Geneva Lake Conservancy. Member, Daughters of the American Revolution. Member, Lake Geneva Garden Club.
ACTIVITIES: SUP (Stand Up Paddleboarding), Surfing, Travel, Trail Running, Hiking/Backpacking with my family, Swimming at the Lake, Skiing, Kayaking, Baking Killer Cookies and Pancakes with my kids, Hanging out with family and friends in General Boyd’s Barn, and Mega Cross Country Road Trips with my family.
FAVORITE GEAR: Patagonia everything, Prana yoga, Hobie SUP, Kaenon, Olukai loafers… and so much more! Come talk to me at the store!
BEST OUTDOORS EXPERIENCE: Stand Up Paddle Surfing Costa Rica with CWO, SUP racing and paddling anywhere really. Backpacking down the Tanner Trail in the Grand Canyon and Hiking in the Tetons/Yellowstone with hubby Dave and kids Cruse and Katie Sue. Everything I’ve ever done on the San Francisco Peaks in Flagstaff (ski, hike, mnt bike).
FAVORITE LINE FROM A SONG:
…If I were the rains, I'd wash away the whole world's pain and Bring the gift of cool like ice cream trucks on sunny days and If I was the earth I'd be like mountains bountiful And if I were the sky so high, I'd be like wind invincible and If I could be a seed, I would give birth to redwood trees and If I were the trees, I'd generate the freshest air to breathe in… …I could walk a mile in your shoes, and you could walk a mile in my bare feet… WHAT I BE - FRANTI
Sarah works day and night helping make Clear Water Outdoor the premier outdoor store in southeastern Wisconsin and Northern Illinois. Sarah grew up in Lake Geneva and her family has been in the area for over five generations. During her youth, Sarah, her four older brothers and 18 cousins explored the old family farm and enjoyed the pier on Geneva Lake. Sarah and David met and graduated from Northern Arizona University in Flagstaff, AZ.
Between frolicking the mountains of AZ and OR, they returned home every summer to run their Fireworks Stand, swim in the lake, and drink beer (which also resulted in 2 beautiful children, Cruse and Katie Sue). 18 years of working in Speciality Outdoor Retail doing everything from sales, management, buying, and merchandising at stores like Mountain Sports, REI, Domenics Cycling (and others) led to the CWO idea.