About Us

FRIENDS, OUTDOORS & JUST THE RIGHT FIT

The name Clear Water Outdoor is rooted in the Potowatomi name for Geneva Lake; "Kishwauketoe", which means "clear water." Our beginnings are rooted in the idea of connecting friends, family, oneself to the outdoors. As a locally-owned and operated business, we want to support you in your efforts to get active, have fun and be connected. Shop with us Online or, if you find yourself in SE Wisconsin, visit one of our great locations. Our stellar staff will be there to help you find the perfect outfit and right gear for your next adventure. from the grocery store to mountain climbing. Find out why our customers come back time and again. There's no place quite like Clear Water Outdoor.
At Clear Water Outdoor, we believe that promoting an active outdoor lifestyle can change the world. It is through our relationship with nature that we appreciate our existence on a finite planet. We seek to encourage and enhance one’s life outdoors at any age, and in any season. We believe in quality products designed specifically to give the best performance, comfort, and style. We believe in thinking globally and acting locally. We support national charities and our local community to promote active lifestyles and encourage environmental kindness. We support fair trade, fair labor, and sustainable manufacturing. We believe our lives and actions influence everything around us like a drop of water affects the whole. We believe retail can be a powerful instrument of change.