THEN...
In 1986, Sarah Morton and Dave Schuster were both attending Northern Arizona University in Flagstaff. A chance encounter at an outdoor store brought them together for their first date, cycling up Mt. Elden.
Ever since, theyve been traversing mountains, kicking up powder on the slopes, surfing the pacific, canoeing freshwater lakes and catching big fish together.
... & Now

Now with their two kids, Cruse and Katie Sue, theyve moved back to Sarahs home town, Lake Geneva, to share their passion for the outdoors with you.
Theyd always dreamed about running a store together where they could help others discover the joy of outdoor living. Sarah says, We want this to be the place you got to both be outfitted for and educated about the outdoors.
The two have skied an Arizona volcano, mountain-biked Tahoe, fly fished Cimarron and, most importantly, swam hundreds of days with friends and family in the cool waters of spring-fed Geneva Lake.

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