SARAH CRUSE SCHUSTER CEO / MOM / ACTIVIST
WORD THAT DESCRIBES HER: EasyGoing-HardWorking-EarthGirl
NON-PROFIT SIDE JOBS: Board Member, Friends of Hackmatack National Wildlife Refuge. Founder & Chair, Friends of Big Foot Beach State Park. Board Member, 6 years, Geneva Lake Conservancy. Member, Daughters of the American Revolution. Member, Lake Geneva Garden Club.
ACTIVITIES: SUP (Stand Up Paddleboarding), Surfing, Travel, Trail Running, Hiking/Backpacking with my family, Swimming at the Lake, Skiing, Kayaking, Baking Killer Cookies and Pancakes with my kids, Hanging out with family and friends in General Boyd’s Barn, and Mega Cross Country Road Trips with my family.
FAVORITE GEAR: Patagonia everything, Prana yoga, Hobie SUP, Kaenon, Olukai loafers… and so much more! Come talk to me at the store!
BEST OUTDOORS EXPERIENCE: Stand Up Paddle Surfing Costa Rica with CWO, SUP racing and paddling anywhere really. Backpacking down the Tanner Trail in the Grand Canyon and Hiking in the Tetons/Yellowstone with hubby Dave and kids Cruse and Katie Sue. Everything I’ve ever done on the San Francisco Peaks in Flagstaff (ski, hike, mnt bike).
FAVORITE LINE FROM A SONG:
…If I were the rains, I'd wash away the whole world's pain and
Bring the gift of cool like ice cream trucks on sunny days and
If I was the earth I'd be like mountains bountiful
And if I were the sky so high, I'd be like wind invincible and
If I could be a seed, I would give birth to redwood trees and
If I were the trees, I'd generate the freshest air to breathe in…
…I could walk a mile in your shoes, and you could walk a mile in my bare feet…
WHAT I BE - FRANTI
Sarah works day and night helping make Clear Water Outdoor the premier outdoor store in southeastern Wisconsin and Northern Illinois. Sarah grew up in Lake Geneva and her family has been in the area for over five generations. During her youth, Sarah, her four older brothers and 18 cousins explored the old family farm and enjoyed the pier on Geneva Lake. Sarah and David met and graduated from Northern Arizona University in Flagstaff, AZ.
Between frolicking the mountains of AZ and OR, they returned home every summer to run their Fireworks Stand, swim in the lake, and drink beer (which also resulted in 2 beautiful children, Cruse and Katie Sue). 18 years of working in Speciality Outdoor Retail doing everything from sales, management, buying, and merchandising at stores like Mountain Sports, REI, Domenics Cycling (and others) led to the CWO idea.
DAVE SCHUSTER CFO / DAD / ADVENTURE SEEKER
WORD THAT DESCRIBES HIM: Hopeful
FAVORITE ACTIVITIES: Stand Up Paddleboard - Race, Surf, Play! Skiing (downhill & x-country), MT Biking, Backpacking, Kayaking, Golfing, Roadbiking, Fly Fishing, Watching Football, Playing with my kids & Bowling in the winter!
FAVORITE GEAR: Patagonia surftrunks, Hobie SUP, Patagonia Capiliene long underwear, Brooks ASR running shoes, Kaenon Beacons, Current Designs Cypress, Werner Paddles, Hippy Tree…
Activities: Founder and Organizer of the Midwest SUP Race Series www.midwestsup.com
Dave loves to promote Stand Up Paddleboard races and Trail Runs! Call him for ideas, he's got a wealth of information & passion.
Join us for some fun on the water! www.clearwateroutdoor.com/cwo-trips-clubs.aspx
BEST OUTDOORS EXPERIENCE: One of my favorite experiences was shared with my wife and my best friend Matt, skiing Fremont Peak in Northern Arizona. We had about a three-mile approach hike into the inner basin of the San Francisco Peaks Wilderness Area to get to the base of the targeted face of the peak. The hike was beautiful alpine springtime in early June and the snow still filled the north facing avalanche chutes. We dropped a cache of food at the base of the main north chute on Fremont, then packed the skis to the top. I remember not wanting to leave the peak, even though the sun had tenderized the snow into perfect glory corn. We dropped in and carved and ripped our way back to our awaiting ‘picnic in paradise.’ After eating a late meal, we giggled and laughed our way through the forest back to our car, just outracing the chilled air tumbling down from the high peaks.
WHAT IS YOUR BEST PICK-UP LINE? Baby you’re so sweet you make a lolli-pop jealous.
IF YOU COULD CLICK YOUR HEELS TOGETHER AND BE ANYWHERE IN THE WORLD, WHERE WOULD YOU BE? I would be in Big Sky, with a foot of fresh on three feet of recently settled snow and some good buddies. (or surfing anywhere anytime)
PHILOSOPHY THAT MAKES SENSE: Stand in Love, don’t fall in Love!
Dave is known for his early morning and late night office duties. More than just a brainiac who loves numbers, he's often found out on the lake Saturday mornings with CWO's paddle club, or kiteskiing on a frozen lake with his Ozone gear. When he's not volunteer coaching his YMCA soccer team or running a bonfire at Big Foot Beach State Park, Dave loves to play outdoors with the customers and test out new products. No wonder Sarah married him...an outdoor guru, accounting wiz, and a man with a big heart.
BRIAN WASPI COO / ECOMMERCE GURU / INTERNATIONAL MAN OF MYSTERY
WORD THAT DESCRIBES HIM: Enigma
FAVORITE ACTIVITIES: Hiking, Yoga, Kayaking, Fly Fishing, Having a cold one in the hammock
FAVORITE GEAR: Icebreaker, Patagonia Down Sweater, Tahoe SUP, Prana, any and all electronic gadgets
BEST OUTDOORS EXPERIENCE: Two weeks in the Boundary Waters Canoe Area
WHAT IS YOUR BEST PICK-UP LINE? "Hey want to grab some breakfast tomorrow? Should I call you or nudge you?"
IF YOU COULD CLICK YOUR HEELS TOGETHER AND BE ANYWHERE IN THE WORLD, WHERE WOULD IT BE? Mykinos, Greece
MOST EMBARASSING MOMENT: I once let a girl paint my toenails bright blue. I forgot about it until the next day when I had Chacos on and met someone in the backcountry. It took me a minute to figure out why there were acting so strangely. I think I freaked them out.
WHERE IN THE WORLD HAVE YOU TRAVELED? Mexico, Canada, Honduras, Guatemala, Switzerland, Austria, Hungary, Italy, The Czech Republic, Greece, Morocco, Ghana, South Africa, Mauritius, India, Malaysia, Viet Nam, China, Japan, Costa Rica, Ireland, England, Sweden, Latvia, Norway, Russia, and Multiple Caribbean Countries...phew!
WHERE IS YOUR FAVORITE PLACE IN THE U.S. TO VISIT? Big Sky, MT (aside from Clear Water Outdoor)
Like his two crazy partners Sarah and Dave, Brian is a Northern Arizona University alum, Lake Geneva Native, and outdoor Jedi. Melding his love of the outdoors with his passion for online business was just what the doctor ordered. Now, Brian is pretty much the ghost in the machine, literally. He can be on the phone, remote accessing a computer in the store, and updating the website all while riding his bike at Kettle Moraine. We sometimes wonder if there are multiple clones of him; which would be awesome because you just can’t have enough Waspi.
SEAN PAYNE LAKE GENEVA STORE MANAGER / COOLEST GUY IN TOWN
WORD THAT DESCRIBES HIM: Delicious
FAVORITE ACTIVITIES: Skinny Skiing, Bullfights, and Bratwurst
FAVORITE GEAR: Mountain Hardwear Canyon Shorts and all Fits socks!
BEST OUTDOORS EXPERIENCE: The days and nights Skiing at Majestic Ski Hill!
WHAT'S YOUR SUPERHERO POWER? Networking Ninja!
WHERE IN THE WORLD HAVE YOU TRAVELED? Elkhorn, Mexico, Spain, Germany, France, and Canada (does Canada count?)
WHERE IS YOUR FAVORITE PLACE IN THE U.S. TO VISIT? Siesta Key, FL or Jerome, AZ.
Sean is like Sam from Cheers, everyone knows his name and they're always glad to see him. A lot of customers ask for him when they come in... Probably in part because he's "sexah," but we know he also really knows his stuff. He's so good at helping people find the right gear that it borders on ESP. A proud father, he's a good one to ask about kids clothing and gear too.
KELLIE STRONG BUYER / CLIMBING MONKEY
WORD THAT DESCRIBES HER: Spunky
FAVORITE ACTIVITIES: Hiking, Rock Climbing, Sleeping, Writing, Watching LOST, Enjoying beautiful things.
FAVORITE GEAR: Chacos, Arc'teryx Atom LW Hoody, Patagonia dresses, Fits socks
BEST OUTDOORS EXPERIENCE: Backpacking the UP at Pictured Rocks
IF YOU COULD CLICK YOUR HEELS TOGETHER AND BE ANYWHERE IN THE WORLD, WHERE WOULD IT BE? Wherever people I love are (hopefully they are somewhere cool like New Zealand or Iceland).
MOST EMBARASSING MOMENT: I had just won a gymnastics competition and when I went up to get my trophy, I tripped getting onto the podium and fell head first off the top step, knocking over the people bringing me my award. We all ended up in a big pile on the floor... in front of lots of people.
WHAT'S THE LONGEST YOU HAVE GONE WITHOUT A SHOWER AND WHY? Two weeks... out being wilderly of course!
WEIRDEST QUIRK: I have to sleep with socks on no matter how hot it is. If i don't have socks on... I won't sleep.
Kellie likes to talk, so it's a good thing she's so knowledgeable about our products (especially socks). She's the uber-cool camp counselor you always wish you had. Go ahead, ask her anything... you're sure to get solid advice and probably a good laugh.
LAURA LUKSICH INVENTORY MANAGER / INDEPENDENT GEAR TESTER / MOM
WORD THAT DESCRIBES HER:Twin-Mom
FAVORITE ACTIVITIES: Running, Hiking, Playing with my twin boys – 7 years old, anything outside
FAVORITE GEAR: Patagonia Fleece – can’t go anywhere without it!
BEST OUTDOORS EXPERIENCE: Backpacking in Glacier National Park for a week with my husband.
WHAT'S THE LONGEST YOU HAVE GONE WITHOUT A SHOWER AND WHY? 11 days – Kayaking with Outward Bound in the Bahamas
WHERE IS YOUR FAVORITE PLACE IN THE U.S. TO VISIT? Any National or State Park
Laura used to grace our sales floor when she wasn't cycling to work, coaching the Badger High School Cross Country Team, or running the lake trail with CWO's Running Club. She and her husband Aaron moved to the Pacific Northwest. But that won't stop a dedicated CWO team member! Laura telecommutes and helps to answer any of your online questions. Sometimes you can still see her smiling face in the store when we Skype with her. It's like she never left...
NATHAN DUDA MILWAUKEE ASSISTANT MANGER/PADDLE DEPARTMENT GURU
WORD THAT DESCRIBES HIM: Strong
FAVORITE ACTIVITIES: Kayaking, SUP, hiking, disc golf, x-skiing, snowshoeing, fishing, biking, golf, chilling with family and friends, enjoying life.
FAVORITE GEAR: Chaco Z/1’s, Arc'teryx Saber Jacket, Patagonia Nano Puff Pullover, Osprey Atom Pack, Patagonia trucker hats, Fits Socks,Salomon XA Pro 30 Ultra GTX
BEST OUTDOORS EXPERIENCE: Hiking around Bear Lake in Rocky Mountain National Park to then propose to my lovely wife and the gorgeous hikes in Rocky Mountain National Park the rest of the week.
CRAZY UNIQUE TALENT? Chucking tandem 'yaks like they're paperweights
IF YOU COULD CLICK YOUR HEELS TOGETHER AND BE ANYWHERE IN THE WORLD, WHERE WOULD IT BE? North Island, New Zealand
WHERE IS YOUR FAVORITE PLACE IN THE U.S. TO VISIT? Colorado- breweries everywhere, mountains, and mountain sports... What else do you need?
Nate is a college student who's studying geology. He loves working at CWO and it shows! Nate loves the outdoors, trying new stuff, and is up for almost anything. He's kinda shy until you get to know him, then he loosen right up; which is a good thing because he's so dang funny.
SHANNON BLAY ADVENTURE CLUB COORDINATOR
WORD THAT DESCRIBES HER: Energy
FAVORITE OUTDOOR ACTIVITIES: Anything that involves a little competition... :) And my husband, Rich, and I love watching our sons Alex and Henry play sports.
FAVORITE GEAR: 24" KM Compressor SUP, our sweet yellow Suka glass kayak, my cozy new Arc'teryx Atom LT Hoody to snowshoe in.
BEST OUTDOORS EXPERIENCE: Anytime I get to be on my bike or in the water.
IF YOU COULD CLICK YOUR HEELS TOGETHER AND BE ANYWHERE IN THE WORLD, WHERE WOULD IT BE? Greece
WHERE IS YOUR FAVORITE PLACE IN THE U.S. TO VISIT? Washington DC or Seattle, WA
Shannon is probably the most energetic person on staff.... So much so that it was a challenge to get her to stay in one place long enough to come up with her answers! If you're looking for a fun adventure, Shannon is the one to talk to. She heads up pretty much all of our events- whether its climbing, social snowshoeing, or paddling. She's sweet and passionate about getting people to try new things.
BRIAN KALVESTRAND (BK, B-Tall, Kalvey)
WORD THAT DESCRIBES HIM:
Biking, Hiking, Camping, Kayaking & making a little maple syrup
FAVORITE GEAR: Kuhl, Solomon, LOVE my XA Pro 3D GTX's, Patagonia R1, Osprey Packs & Bags
BEST OUTDOORS EXPERIENCE:
RAGBRAI, the bike ride across Iowa, biking, camping, good food, and meeting new people.
IF YOU COULD CLICK YOUR HEELS AND BE ANYWHERE IN THE WORLD, WHERE WOULD IT BE?
New Zealand, top of my list of places to visit, and this would eliminate the long fight there! But would I be able to click my heals if/when I was ready to come back?
WHAT'S WORSE; PAPER CUT OR CLOSING YOUR FINGER IN A DOOR? I'd say that getting your finger caught on a chain link fence tops both, but if you need to know more I’ll field any and all inquires individually.
Brian (we call him BK or Kalvey as not to confuse him with Waspi) is the man behind the curtain. Heading up the Department of Awesomeness, he's at the center of the "nerve center" of Clear Water Outdoor. Every product that comes in or goes out must first pass through Kalvey's careful inspection. His attention to detail hovers somewhere between cyborg super powers and divine intervention. He also handles making sure your awesome online purchases get sent out. BK recently grew a beard and we're trying to convince him to keep it. Feel free to send him a message about how sexah' he looks with a beard.
HANNAH BLOHM LAKE GENEVA ASSISTANT MANAGER/MERCHANDISING MASTER
SINGLE WORD THAT BEST DESCRIBES HER: Genuine
FAVORITE ACTIVITIES: Rafting, Canoeing, Backpacking, Spending time with my wonderful husband, Laughing, Quality time with friends, Thrifting...
FAVORITE GEAR: Patagonia underwear, Patagonia fleece, anything Patagonia, Prana Kara Denim jackets and pants, Sherpa Sera Top, Black Diamond headlamps, Thermarest sleep pads, Marmot sleeping bag, sporks, FITS socks...
BEST OUTDOOR EXPERIENCE: I can't pick just one...guiding for Timber-lee Ministries the summers of 2009-2011. Taking trips down the Wolf River (sections 3 & 4), backpacking at Pictured Rocks, hiking a portion of the Black River, camping at Estes, sleeping on the beach of lake superior...all while in the company of some really awesome friends and a dozen or so jr. high or high school students;D
IF YOU COULD BE ANY ANIMAL WHAT, AND WHY: A fox because they are beautiful and smart;-D
FAVORITE LINE FROM A SONG: Let the song I sing bring joy to you, Let the words I say profess my love, Let the notes I choose be your favorite tune, And Father let my heart be after you- "Garden" by NeedToBreathe
GENERAL OFFICE DOG / FRIEND / STRESS RELIEVER
WORD THAT BEST DESCRIBES HIM: Hungry
FAVORITE ACTIVITIES: Eating, fetching, scratching, chasing, napping, crop dusting the office
FAVORITE GEAR: Ruff Wear, Chukit, Mountain Smith
BEST OUTDOOR EXPERIENCE: Fetch After that it's a tie between staff parties and that time I ate THREE boxes of Thin Mints all by myself.
WHAT'S THE LONGEST YOU'VE GONE WITHOUT A SHOWER AND WHY? Months, 'cuz I'm a dog! Although I clean my privates with my mouth at least once a day?
WHERE IS YOUR FAVORITE PLACE IN THE US TO VISIT? Definitely Clear Water Outdoor! There's snacks, friendly people, a water bowl by the front door... plus good lookin' lady dogs wander in from time to time. And when I get tired there's a dog bed under the desk.
WEIRDEST QUIRK: If there's anything in the toilet, I try and retrieve it.
General is everybody's favorite staff member. He's sort of lazy, but we don't let it bother us. Sean once tried to train him on the register, but we took him off that job becuse all the candies kept disappearing. Plus he just randomly falls asleep at his post. General is smart, funny, and easily distracted. If he were a human, he would be Dave .
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