Friends, Outdoors & Just the Right Fit.
The origin of the Clear Water Outdoor name is rooted from the Potowatomi Indians. The Indian name for Geneva Lake was "Kishwauketoe", which means "clear water." Our beginnings are rooted in the idea of connecting friends and family and oneself to the outdoors. As a family owned business, we want to support you in your efforts to get active, have fun and be connected.
Visit our store on main street in downtown Lake Geneva. Our stellar staff will be there to help you find the perfect outfit and right gear for your next adventure..
.. from the grocery store to mountain climbing.
» Meet the Schusters
» Meet our Staff
» Check out our store
MEET THE SCHUSTERS
THEN...
In 1986, Sarah Morton and Dave Schuster were both attending Northern Arizona University in Flagstaff. A chance encounter at an outdoor store brought them together for their first date, cycling up Mt. Elden.
Ever since, they’ve been traversing mountains, kicking up powder on the slopes, surfing the pacific, canoeing freshwater lakes and catching big fish together.
... & NOW
Now with their two kids, Cruse and Katie Sue, they’ve moved back to Sarah’s home town, Lake Geneva, to share their passion for the outdoors with you.
They’d always dreamed about running a store together where they could help others discover the joy of outdoor living. Sarah says, “ We want this to be the place you got to both be outfitted for and educated about the outdoors.”
The two have skied an Arizona volcano, mountain-biked Tahoe, fly fished Cimarron and, most importantly, swam hundreds of days with friends and family in the cool waters of spring-fed Geneva Lake.
» Meet our Staff
» Check out our store
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